Private Schools vs. Public Schools Essays -- Compare Contrast Comparin

Sending your child/children to school is a decision every parent/family has to make. Choosing where to send your child is a different story though. No matter where you live, there is always a public school in the area that your child can attend and you have no annual fee. Public schools are paid for with taxes that every citizen has to pay. Private schools on the other hand have an annual fee that can range up to around $20,000 per year. Paying for private schooling is almost like paying for college tuition. Some parents prefer public schools because of the children’s freedom while on the other hand some prefer private schooling because of the curriculum and religion learned. Sometimes parents change their mind about where they want their child to attend based on many different reasons. Switching from either Private to Public or vise versa is very common, especially when a parent feels there child can do better or needs to be challenged more. The switch can either be to benefit the child to learn at there best ability or to punish a child. The following is about how private school and how public schools have their pros and cons and also how the switches from either private to public or vise versa can either benefit a child or how it can destroy them. Public schooling is offered around the country and does not cost anything to go to school and just simply learn. The majority of schools are public schoolings because the majority of children in the United States attend public schooling for many different reasons. A public school will obtain a more diverse environment than let’s say a private school or even the thought of being home schooled. In private schools, most of the inferior groups such as African Americans are... ...I feel that the best thing for a child is to be at a school that they enjoy. I think that a child is better off staying in the schooling environment they started off at. In conclusion, I am neither for nor against either private schooling or public schooling. I think that both have their benefits and both have their downfalls. I do not think that private schools should cost so much because it takes away from the diversity in the school system. Without diversity in private schools, children will never learn about it or be aware of it until they are out of school. From what I have read, a lot of people have bias opinions on both topics and they are all wonderful points. Now you can read the facts and observe what is better, private or public schooling and the effect is has on children when you start them off with one system and switch them to another.

The Death Penalty Is Unfair, Inhumane, and Ineffective Essay -- anti-c

Although the Eighth Amendment of the U.S. Constitution clearly prohibits â€Å"unusual and cruel punishment†, the United States Supreme Court in the 1947 case of Louisiana ex rel. Frances v. Resweber ruled that the death penalty is not cruel or unusual, and it is still in practice (Hartley 1). While all the other democratic countries have already abolished the death penalty, it is still legal in most of the states. As for today, thirty-five out of fifty states have capital punishment statuses. The state of Texas â€Å"had carried out slightly more than a third of all the executions in this country† (Death Penalty Progress). An issue of should or should not the death penalty be constitutional is at its rise for about three decades now, since the Supreme Court reaffirmed its acceptance of the use of capital punishment in the 1976 Gregg vs. Georgia case (Hartley 1). The arguments for and against the death penalty are strong on both sides, but the capital punishment should not be constitutional in such a civilized and democratic country as it is the United States of America. There are many people who see the ultimate punishment as essential castigation of those who do not value a human life. Nevertheless, there is a risk of executing an innocent person. A case of Cameron Todd Willingham may be just one example. He was convicted to the capital punishment for setting a fire and thus killing his three small children. After remaining on death row for 12 years, he was executed in Texas in 2004, but later â€Å"rigorous scientific analysis has since shown that there was no evidence that the fire in a one-story, wood frame house in Corsicana was the result of arson, as the authorities had alleged† (Herbert 1). Moreover, as Death Penalty Information Cen... ...015. http://www.amnestyusa.org/our-work/issues/death-penalty/us-death-penalty-facts/death-penalty-and-race â€Å"Death Penalty Progress.† Dallas Morning News, The (TX). (Dec. 2013): A14. Web. 30 Dec. 2015. Enquirer, Cincinnati. â€Å"Death penalty not a good answer to crime.† National Coalition to Abolish the Death Penalty. 27 July 2012. Web. 3 Jan. 2015. Hartley, Rogen. "Capital punishment." In Schultz, David, ed. Encyclopedia of American Law. New York: Facts On File, Inc., 2002. American History Online. Facts On File, Inc. Web. 30 Dec. 2015. Herbert, Bob. "Innocent But Dead." New York Times 1 Sept. 2013: A29(L). InfoTrac Newspapers. Web. 3 Jan. 2015. â€Å"There Is No ‘Humane’ Execution.† The New York Times 14 Dec. 2014: A30. Web. 4 Jan. 2015. â€Å"Top 10 Pros and Cons. Should the death penalty be allowed?† Death Penalty.ProCon.org. N.p., 2014. Web. 4 Jan. 2015.

Welding with Children

Seth Bohlander English 1102 Mrs. Hammonds 10 October 2010 Bruton’s Change â€Å"Welding with Children† is a short story that illustrates thematic ideas from beginning to end. Throughout the story, Bruton, an older redheaded man with papery skin, shows that his parenting skills have suffered, and he is embarrassed with how he raised his four daughters in the past. With his daughters now grown, the reputation of their upbringing still haunts him. Examples like Bruton’s car being referred to as the â€Å"bastardmobile† show just what type of reputation he is dealing with.Though as the story progresses, Bruton shows change. Through a series of epiphanies or awakenings, he realizes he can’t undo his previous mistakes, but believes he can redeem himself by parenting his grandchildren the correct way, all while welding with children. From the beginning of the story, Bruton shows his carefree attitude on things that are considered important to most people. After dropping out of college in his first semester, he states, â€Å" I may have flunked out that semester, but I got my money’s worth learning about people that don’t have hearts no bigger than birds shot† (Gautreaux 200).His attitude shows he has no drive to fix problems. In an interesting way, he sees some sort of accomplishment from his failure. This attitude is similar to how he raised his children. He knows he messed up, but feels he can do nothing but live with his mistakes. Bruton continues to show his stagnant attitude throughout the story until experiencing his first epiphany. While driving home, one of the grandchildren Freddy says something that indicates to be a curse word. When asked where he heard words like those, Freddy says he heard it on a late night comedy program.Bruton is enlightened, and thinks back on his four daughters. â€Å"None of them has any religion to speak of. The girls grew up watching cable and videos every night, and thatâ⠂¬â„¢s where they got their view of the world, and that’s why four dirty blondes . . . thought they lived in a Hollywood soap opera (Gautreaux 202). This is suggests that television is to blame. Seeing that history does repeat itself, Bruton takes advantage of the situation and sits the kids down and begins teaching them about the bible.The sense of urgency shows this to be an important aspect of parenting that he forgot. Before being enlightened, Bruton believed that the reason his four daughters turned out the way they did, was solely his wife’s fault. Since she was gone all the time, he found it easy to point the finger to her. He never felt accountable, but after the first awakening, Bruton takes full responsibility for his actions and signs of change. With the weight of responsibility on his back, Bruton turns to the only people he knows who can help him. The Tree of Knowledge†, a group of men whom have already insulted Bruton, give him three helpful suggest ions. They tell him to clean his yard, join the Methodist church, and keep the children with him as much as possible. At first, the suggestions appear to be patronizing, but somehow Bruton sees a positive message through their comments. Turing to these men for advice shows that Bruton is sympathetic. After the vicious comments that were made to Bruton’s daughters, he shows signs of forgiveness and remorse to go to these men for help.In conclusion, Bruton sends a message that is simple and bold. Embracing opportunity enables the probability of change. â€Å"Time for a change† (Gautreaux 210). Being assigned the duty to babysit his grandchildren appeared to be a simple task, but seeing the opportunity to fix a problem that has been passed down through two generations makes Bruton a heroic and dynamic character. Work Cited Gautreaux, Tim. â€Å"Welding with Children. † Perrines’s Literature: Structure, Sound, and Sense, 10th ed. Thomas R. Arp and Greg Johnso n. Boston: Wadsworth, 2009. 198-211. Print.

Rhetoric in Writing and Audience

Rhetoric is the study of effective speaking and writing. It is the art of persuasion and many other things. Over its long history there have been many different definitions of rhetoric, which stretches back to the Ancient Greeks and Romans in particular. In its long and vigorous history rhetoric has enjoyed many definitions, accommodated differing purposes, and varied widely in what it included. And yet, for most of its history it has maintained its fundamental character as a discipline for training students 1) to perceive how language is at work orally and in writing, and 2) to become proficient in applying the resources of language in their own speaking and writing. To see how language and thought worked together, however, it has first been necessary to artificially divide content and form what is said and how we say it. How we say things is precisely the way in which we ensure that our desired meaning has been transmitted to others, so there can be no passing on of ideas without also taking into account lexis. Because rhetoric examines so attentively the how of language, the methods and means of communication, it has sometimes been discounted as something only concerned with style or appearances, and not with the quality or content of communication. For many (such as Plato) rhetoric deals with the superficial at best, the deceptive at worst (â€Å"mere rhetoric†), when one might better attend to matters of substance, truth, or reason as attempted in dialectic or philosophy or religion. Rhetoric studies the effectiveness of language comprehensively, including its emotional impact, as much as its propositional content. Why Rhetoric is Important? The importance of rhetoric provides significant changes in the areas of learning and the development of a persons and institutions. The study of rhetoric, nearly continuous over 2500 years, has always been central to the objectives of a liberal arts curriculum. Extending that study to film, television, protests, politics, debates, philosophy and all forms of discourse has advanced such study into the 21st century. Here are the following reasons why the study of rhetoric is essentially important. It gives scientific writing a focus on argument in scientific debate Numerous studies have called attention to the importance of rhetoric in scientific writing by focusing on arguments presented in scientific debate articles. Rhetorical analysis and textual analysis stress the importance of studying scientific writing to provide better instruction of students learning the genres of academic writing. For example, Swales describes the difficulties of novice researchers or students with English as a second language in learning the literary conventions of American journals. Gusfield is one of the early writers to argue that scientific methods courses should include the study of literary techniques as well as statistical procedures. Davis subscribes to a similar view in that he claims only to be formally describing a model that he believes many social scientists intuitively or inadvertently follow. Davis argues that a conscious awareness of the importance of defining and then denying audience assumptions would ‘increase the Interesting Quotient (I. Q. ) of their discipline relative to the Interesting Quotient of other disciplines. It enables to better understand the processes of communication. Rhetoric is a subject of importance because its study enables us to better understand the processes of communication that underpin decision making in free societies. Judgments on matters of public policy take their cues from rhetoric, and so an understanding of any society's rhetoric will tell us a lot about its ideas, beliefs, laws, customs and assumptions – especially how and why such social features came into being. We don't typically think of it this way, but every law that is on our record books began as an act of rhetorical undertaking by some public or private citizen trying to fix a problem. Statutes and policies are the ends; rhetoric is the means. If law is the architecture of public life, rhetoric is the art that brings it into being. We don't typically think of it this way, but every law that is on our record books began as an act of rhetorical undertaking by some public or private citizen trying to fix a problem. Statutes and policies are the ends; rhetoric is the means. If law is the architecture of public life, rhetoric is the art that brings it into being. It serves as a means for public deliberation about public issues Those who identify rhetoric primarily with ornament, passion, specious argument and deceit, and even those who defend rhetoric as a desirable alternative or supplement to legal reasoning, fail to do justice to the signal importance of rhetoric in the ancient world as a means for public deliberation about public issues under conditions of uncertainty. Despite Plato's famous criticisms of rhetoric as mere flattery, the ancient world well understood that rhetoric had a substantive as well as a stylistic dimension; hence the common association of rhetoric with the merely stylistic aspects of deliberation is entirely misleading. It provides as a precursor for the semiotic study of communication Under the influence of Structuralism, rhetoric has been seen as a precursor for the semiotic study of communication, as in the work of Genette and the Rhetorique generale by a group of scholars headed by J. Dubois. More in keeping with the pragmatic nature of ancient rhetoric, Chaim Perelman and L. Olbrechts-Tyteca attempt in their La Nouvelle Rhetorique (1958) to formulate a modern rhetoric of persuasive argumentation. At the other end of the spectrum, writers associated with Post-Structuralism stress the playful, subversive side of the subject. And finally, the 1980s saw the revived use of explicitly rhetorical models in composition classes in secondary schools to combat an apparent decline in pupils' communication skills. How to Apply Rhetoric in Writing? In order for a writer to know how to apply rhetoric to his writing, he must first know and understand the fundamental forms of persuasive appeals, encompassing forms and rhetoric devices. Persuasive Appeals According to Aristotle, rhetoric is â€Å"the ability, in each particular case, to see the available means of persuasion. He described three main forms of rhetoric: Logos, or the appeal to reason; Pathos, or the appeal to emotion; and Ethos, or the appeal to character. Logos, pathos, and ethos are completely different, yet, they all correlate. In order to be a more effective writer, you must understand these three terms. Logos meant more in ancient Greek than logic or reasoning, it meant â€Å"thought plus action†. It appeals to patterns, conventions, and modes of reasoning that the audience finds convincing and persuasive. Ideally, a writer should be able to persuade someone based solely upon reason. Although the ability to reason and to think are abstractly two of humanity’s defining characteristics, we are often guided by our passions—even if they lead to our ruin. Pathos is appeal to emotion. a writer needs to consider the things that the listeners value, need, hope for, fear, and so on; once the writer understands the things they care about, he or she can show how what the readers is asked to do is in accord with values they already hold. Ethos is your persona or â€Å"image† as a writer—your ethical character. If a writer communicates good will, good character, and good judgment, the reader will be far more likely to trust him or her. Trust is at the heart of effective communication, and without careful attention to ethos, the effectiveness of the other two modes of persuasion — logos and pathos — is also diminished. Encompassing Terms Next a writer should learn apply the three-ways, of rhetoric in the larger sense. Which can be distinguished between: Kairos, or the occasions to write, which include considerations like the contexts for piece of writing, while audience, or who will read it, looks at where a discourse may take place. Decorum, or fitting words and subject together, lastly, deals with making appropriate use of rhetoric, depending on both kairos and audience. Kairos is an ancient Greek word meaning the â€Å"right or opportune moment†. You should take time to consider what possible considerations for a piece of writings. Isocrates writes that educated people are those â€Å"who manage well the circumstances which they encounter day by day, and who possess a judgment which is accurate in meeting occasions as they arise and rarely misses the expedient course of action†. As a writer you should develop the ability to adapt to and take advantage of changing, contingent circumstances of your environment. Audience, all rhetorically oriented discourse is composed in light of those who will hear or read that discourse. Or, in other words, rhetorical analysis always takes into account how an audience shapes the composition of a text or responds to it. As writer you should choose an appropriate subject to the prospective readers. Make sure that your reader is appropriate to your purpose, because when it’s not your ideas will just be set aside. Decorum, lastly, refers the appropriateness of style to subject. It involves a range of social, linguistic, aesthetic, and ethical proprieties for both the creators and critics of writing. Each of these must be balanced against each other strategically in order to be successful in understanding or creating discourse. A writer should learn the degree appropriateness or suitability on the use of his words and language in his writing, to enable the interest of the readers to his own discourse. Rhetorical Devices. Good writing depends upon more than making a collection of statements worthy of belief, because writing is intended to be read by others, with minds different from your own. A writer should know how is to get through his readers–or even to be read and considered at all–it must be interesting, clear, persuasive, and memorable, so that he will pay attention to, understand, believe, and remember the ideas it communicates. To apply rhetoric in writing you must know, learn, and understand rhetorical devices in how they have be employed, as well as learning how to use them ourselves. The following are common rhetorical devices used in writing. Apophasis Apophasis asserts or emphasizes something by pointedly seeming to pass over, ignore, or deny it. This device has both legitimate and illegitimate uses. Legitimately, a writer uses it to call attention to sensitive or inflammatory facts or statements while he remains apparently detached from them. Example: 1) Luckily we need not discuss my opponent’s marital infidelities when evaluating his claim to hold the moral high ground. ) I would call you a liar and a cheat if you weren’t my best friend. Aporia Aporia expresses doubt about an idea or conclusion. Its several uses are the suggesting of alternatives without making a commitment to either or any. Such a statement of uncertainty can tie off a piece of discussion you do not have time to pursue, or it could begin an examination of the issue, and lead you into a conclusion resolving your doubt: 1) I have not been able to come to a decision about the new policy, since there seem to be good arguments both for and against it. ) I am not sure whether to side with those who say that higher taxes reduce inflation or with those who say that higher taxes increase inflation. Asyndetons and Polysyndetons Asyndeton is consists of omitting conjunctions between words, phrases, or clauses. In a list of items, asyndeton gives the effect of unpremeditated multiplicity, of an extemporaneous rather than a labored account: On his return he received medals, honors, treasures, titles, fame. Polysyndeton, the opposite of asyndetons, is the use of a conjunction between each word, phrase, or clause, and is thus structurally the opposite of asyndeton. The rhetorical effect of polysyndeton, however, often shares with that of asyndeton a feeling of multiplicity, energetic enumeration, and building up. Example: They read and studied and wrote and drilled. I laughed and played and talked and flunked. Enthymemes Enthymemes is a figure of reasoning in which one or more statements of a syllogism (a three-pronged deductive argument) is/are left out of the configuration; an abbreviated syllogism or truncated deductive argument in which one or more premises, or, the conclusion is/are omitted. Ex: 1) Since she lost the case, she must have been guilty. ) There are only two options available to us and we have seen that the first failed. Expletives Expletive it is a figure of emphasis in which a single word or short phrase, usually interrupting normal speech, is used to lend emphasis to the words on either side of the expletive. Typical examples include: in fact, of course, to be sure, indeed, I suppose, I hope, you know, you see, clearly, in a ny event, in effect, certainly, remarkably. Metanoia Metanoia qualifies a statement by recalling it (or part of it) and expressing it in a better, milder, or stronger way. A negative is often used to do the recalling. Example: 1) Your proposal will affect everyone is this area, or even the entire region. 2) You fail to realize the impact of these measures – or at least you have not considered the consequences in enough depth. Parallelism and Chiasmus Parallelism is recurrent syntactical similarity. Several parts of a sentence or several sentences are expressed similarly to show that the ideas in the parts or sentences are equal in importance. Parallelism also adds balance and rhythm and, most importantly, clarity to the sentence. Example: Quickly and happily he walked around the corner to buy the book. Chiasmus might be called â€Å"reverse parallelism,† since the second part of a grammatical construction is balanced or paralleled by the first part, only in reverse order. Example: He labors without complaining and without bragging rests. Questions: Hypophora, Rhetorical and Procatalepsis Hypophora is one or more questions is/are asked and then answered, often at length, by one and the same speaker; raising and responding to one's own question(s). Example: 1) What are the consequences of such an approach to history? There are several, of which the most important is†¦ 2) What then shall we say that Abraham, our forefather, discovered in this matter?. . . What does the Scripture say? â€Å"Abraham believed God. –Rom. 4:1, 3 (NIV) Rhetorical Question is a question which ask, not for the purpose of further discussion, but to assert or deny an answer implicitly; a question whose answer is obvious or implied. Example: What kind of person would bet against the sun rising tomorrow, though? Procatalepsis is when questions are asked and answered by the writer or speaker, usually by anticipating objections: It is typically suggested that this team will lack the strength in midfield to cope with the opposition, but this neglects the experience gained in the recent tour against†¦ Analogies, Metaphors and Similes Analogy is a kind of extended metaphor or long simile in which an explicit comparison is made between two things (events, ideas, people, etc) for the purpose of furthering a line of reasoning or drawing an inference; a form of reasoning employing comparative or parallel cases. Example: You may abuse a tragedy, though you cannot write one. You may scold a carpenter who has made you a bad table, though you cannot make a table. It is not your trade to make tables. Metaphor is figure of explication occurring when a comparison made by speaking of one thing in terms of another; an implied comparison between two different things which share at least one attribute in common; an association between two unlike things (A vs. B) achieved by borrowing the language that refers to thing A and applying it to thing B. Example: Then Jesus declared, â€Å"I am the bread of life. † –John 6:35 [And compare the use of metaphor in 6:32-63] Simile is a comparison between two different things that resemble each other in at least one way. In formal prose the simile is a device both of art and explanation, comparing an unfamiliar thing to some familiar thing (an object, event, process, etc. ) known to the reader. Example: After such long exposure to the direct sun, the leaves of the houseplant looked like pieces of overcooked bacon. Hyperbole, Litotes and Understatement Hyperbole is ,the counterpart of understatement, deliberate exaggeration of a person, thing, quality, event to emphasize a point external to the object of exaggeration; intentional exaggeration for rhetorical effect. Example: There were millions of people at the bus stop today. Litotes is an understatement formed by the denial of an opposite. This sounds confusing but is actually quite straightforward and a common rhetorical device. For example: Performances like that from the All Blacks are not uncommon. Understatement deliberately expresses an idea as less important than it actually is, either for ironic emphasis or for politeness and tact. When the writer's audience can be expected to know the true nature of a fact which might be rather difficult to describe adequately in a brief space, the writer may choose to understate the fact as a means of employing the reader's own powers of description. For example: 1) I think there may be some additional factors that you may not have accounted for. 2) Your analysis is far too simplistic. Amplification Amplification involves repeating a word or expression while adding more detail to it, in order to emphasize what might otherwise be passed over. In other words, amplification allows you to call attention to, emphasize, and expand a word or idea to make sure the reader realizes its importance or centrality in the discussion. For example: This orchard, this lovely, shady orchard, is the main reason I bought this property. In conclusion lots of practice and experimentation are necessary to develop your rhetorical ability. A best way to experiment is writing in a journal or notebook. Consistency in doing such experiment will develop a natural ability and theory or art in rhetorical aspect. Remember that rhetorical devices are aids to writing and not ends of writing. Further, if used carelessly or excessively or too frequently, almost any one of these devices will probably seem affected, dull, awkward, or mechanical. But with a little care and skill, developed by practice, anyone can master them, and their use will add not just beauty and emphasis and effectiveness to your writing, but a kind of freedom of thought and expression you never imagined possible.

Disneyland Paris Marketing Analysis Essay

Introduction Following the success in America, Walt Disney decided to build a similar entertainment and vacation park in Europe. On April 12, 1992 the park was opened the first time as Euro Disney ® Resort. Nowadays it is known as Disneyland ® Paris, which is located close to Paris in France. It consists of two theme parks (Disneyland ® Park and Walt Disney Studio Park), one entertainment district (Disney Village)1 and 14 hotels owned by Disneyland ® Paris2 The opening of Disneyland ® Paris was debated. People were afraid of being affected by the unhealthy life style and consumption of the Americans. A French journalist wrote, â€Å"I wish with all my heart the rebels would set fire to [Euro] Disneyland† and a French philosopher said, â€Å"It is not America that is invading us. It is we who adore it, who adopt its fashions and above all, its words.† All in all people were against the opening of Disneyland ® Paris.3 How important is Disneyland ® Paris at this moment? How is it using marketing? Who are the customers, Americans and/or Europeans? Is Disneyland ® Paris a competitor in comparison to other amusement parks? Which challenges does it currently face? To find answers these questions, we will analyse Disneyland ® Paris? performance through a SWOT-Analysis, which gives us an idea of its strengths, weaknesses, opportunities and threats. As we come to a conclusion, we will also give an advice to Disneyland ® Paris on what it can improve in order to perform better. Internal analysis The market Disneyland ® Paris is in a heterogeneous oligopoly. A heterogeneous oligopoly is a market in which there are a few sellers, and a lot of buyers. The sellers are in competition with each other and they are well informed about the actions of other sellers. Therefore, the decisions firms make, mostly are affected by decisions that their competitors make, and the other way around. Disneyland ® Paris is an actor in the market of amusement parks. In almost every European country you can find an amusement park. However, not all of these parks are offering accommodations and dining services, which makes the trip more of an unique and exciting experience. This market is  heterogeneous because, even though amusement parks seem the same, the feeling and experience in each one is completely different. Furthermore, only a few sellers can oversee decisions made by competitors. Next to that, there are many buyers. In 2013 14.9 million people visited Disneyland ® Paris4. Disneyland ® Paris’ position and performance As mentioned before, Disneyland ® Paris welcomed 14,9 million guests last year. This makes it the biggest tourist destination in Europe, especially compared to the Eiffel tower, which only attracts approximately 7 million visitors per year5. In comparison to other amusement parks How many visitors did other amusement parks in Europe welcome in 20136? ‘De Efteling’ (Holland) – 4 million visitors per year ‘Movie Park Germany’ (Germany) – 1.3 million visitors per year ‘Europa Park’ (Germany) – 4.6 million visitors per year ‘Gardaland’ (Italy) – approximately 7 million visitors per year Set side by side to other amusement parks in Europe, Disneyland ® Paris is doing really well on their visitors count. Financial performance Disneyland ® Land has been taking losses in 2011, 2012 and 2013. So with respect to its profit, Disneyland ® Paris is not doing that well at all. Their net loss was admittedly high in 2012, with 100.2 million euros. In 2013, they managed to cutback the loss to 78.2 million euros. See appendix, table 1. Notwithstanding, it is still a considerable amount of money. So how come that Disneyland ® Paris, the biggest amusement park in Europe, is taking a loss? 14,9 million visitors per year seems to be a high amount of visitors, but in the past three years, the number of visitors per year has decreased and the hotel occupancy rate has gone down. Even though the amount of money that visitors spent (per visitor) has slightly gone up, it is not enough to make up for the decrease in visitors. See appendix, table 2. Conclusion Despite the fact that Disneyland ® Paris is the biggest tourist attraction in Europe, and even draws more visitors than the Eiffel Tower, it is not financially healthy. Disneyland ® has again been taking a big loss.  Disneyland ® Paris has to change its strategy to achieve positive numbers and to start making profits. Value What Disneyland ® Paris offers to their guests is not only an amusement park, it is an experience. Disneyland offers two parks, Disneyland Park and Walt Disney Studios Park, with a total of 59 attractions. As stated by http://corporate.disneylandparis.com/: ‘Disneyland Park captures the wonder and fantasy of a classic Disney theme park while the Walt Disney Studios Park features the magic of movie-making.’ To make the Disneyland ® Paris experience complete, it offers several hotels, 63 restaurants, sport facilities, a wellness center, baby-care service, life-size Disney characters and a lot of shows and parades in the classic park as well as in the studios park. The value that Disneyland ® Paris offers is not just visit an amusement park with only fun rides, but an actual chance meet the characters from the Disney movies. Visitors can hug and take a picture with their favorite movie characters. Besides Disneyland  ® Paris made sure that its visitors stay in the Disney-feeling, even when having diner for example. Another part of the value that Disneyland ® Paris offers is that it combines the Walt Disney Studios Park with the classic park. For example ‘De Efteling’ (Holland) does not have a movie-oriented park, and ‘Movie Park Germany’ (Germany) does not have a classic park, but only the movie segment. The fact is that the customer does not need to choose between those two options at Disneyland ® Paris, but can have both at Disneyland ® Paris. A lot of other amusement parks in France or Europe also have astonishing attractions, but Disneyland ® Paris offers more than that. Disneyland ® Paris’ marketing mix As mentioned before, Disneyland ® Paris has a lot to offer. It serves their customers an amazing experience. Due to all this, the park had 14,9 million visitors last year. However, just like any other company, they used different tools to be this successful. Product Disneyland ® Paris offers several products and not just the amusement parks that people always seem to think about. Next to the two parks, they also own seven hotels owned by itself and seven partner hotels, including a free bus  connection from and to the park. Most of the hotels have their own special features, for example tennis courts, swimming pools, fitness centers, and pony ride. Furthermore, the resort includes Disney Village, which is a street where many shops, bars, restaurants, and attractions are located. Next to all this, the resort also includes a golf complex. The target segments of Disneyland are mainly families with children. When customers come to Disneyland ® Paris they expect to have a good time, not only for the children, but also for the parents. They might even want to feel as children themselves again. Disneyland ® Paris tries to give its visitors this experience using their parks, hotels and all the other features. Apart from feeling like a child again, some parents are looking for some relaxation and sports, which can be found at Disneyland ® Paris as well. All these products are part of the well-known brand Disney, even the hotels. This big mixture of products sets Disneyland ® Paris apart from other attraction parks. Even though other parks may have a brand and shops, most of them do not include a hotel. Even less parks accommodate a golf complex! These advantages make Disneyland ® Paris to what it is: a very attractive get-away. Strengths: Disneyland ® Paris offers a lot of different products. This makes it interesting for many target groups. It is not only for families with children, but can also be for groups of friends. Weaknesses: All the Disney items may become a bit too overwhelming. Price When the decision to visit Disneyland ® Paris is made, tickets need to be bought first. Tickets are sold on the website of Disneyland ® or throughout a travelling agency. The prices for tickets can be found in the appendix, table 2. As seen in the table, the park gives some discounts. For example, instead of paying for three day, one day is given for free. When the intention is to stay for more than one day, the opportunity to book a hotel is available. The tickets are already included in the price of the room. The price of the hotel for one night and one adult range from â‚ ¬111.00 to â‚ ¬663.00. Children from the age of 3 till 11 can spend the night in the hotels for free. However, these prices are not fixed but can fluctuate according to the needs and wants of customers. The prices in restaurants differ. They range from less than â‚ ¬15.- to over â‚ ¬25.-. This gives a wide range for customers and includes something for every target segment, rich or  poor. Having an inexpensive dinner might sounds great to most parents, since often the food in (other) attraction parks is very expensive. Strengths: The low prices of some of the restaurants can be considered as a strength. Usually the food in attraction parks is very expensive. Also, parents often believe that the trip itself already cost much money, so having some inexpensive restaurants gives Disneyland an advantage. Weaknesses: The entrance price of the park is very high, much higher than those of other parks, which are usually around â‚ ¬30.-. Furthermore, the stay in hotels might be too expensive for some customers. Promotion Disneyland uses several tools in promotion, such as the television, radio, advertisements and face-to-face communication. It sends out advertisement on the television on children and family senders. It also play ads on the radio, using the voice of Mickey Mouse. By reaching out to mostly children, it achieves its success. Next to these forms of promotion, it also posts advertisements for example in newspapers and children magazines. Also, there is the face-to-face communication. Visitors inform friends and family about their experience in Disneyland ® Paris, making the listener start thinking about Disneyland ® Paris positively or even negatively. Finally, there is a form of promotion that is not in the hands of Disneyland ® Paris itself, namely the media. Reporters and journalists write about Disneyland. These articles can be positive, but can also be negative. Unfortunately for Disneyland, it is very hard to prevent negative news. The only thing that Disneyland ® Paris can do is to show the journalists are wrong with their writings after their publications. Strengths: Focussing commercials on children is a smart move. Children can be very powerful towards their parents’ spending. Which parent does not want to see his or her child happy? Disneyland ® Paris is a fun experience and makes families bond. Weaknesses: Just like any other company, Disneyland can come across some negative media. Not only by journalists, but also people that have been in the park and have had a negative experience. All of them can start spreading the word about their experience. For example, in an article in The Independent, from May 6th 2010, which explains how employers of Disneyland ® Paris have had accidents or committed suicide, due to some issues with the management of Euro Disney. 7 Place Disneyland ® Paris is located very near to Paris, 32 kilometres to the east. This makes it a central point in Europe. It is well accessible by car, since the park is located near a high way. Across from the entrance of the two parks lies a train station, Marne la Vallee-Chessy. This train station has a direct high speed train service to cities like Bordeaux, Marseilles, Nice, Lyon and even Brussels. Also, the Eurostar services a direct line from London to this station. Another easy way to get to the park is to go buy bus, since there is a direct bus service provided from two international French airports, Charles De Gaulle International Airport and Orly Airport. Strengths: Disneyland ® Paris is easily accessible, which gives them a great advantage. Weaknesses: Disneyland ® Paris is located in a place where the weather is very unpredictable. You are never a 100% certain whether the weather will be good or whether it will rain all day. Also the surrounding villages might experience some troubles with Disneyland and its facilities. For example the train passing by only 200 meters from a city like Chessy. This can cause nuisance for the people living there. External Analysis An external analysis concentrates on all external variables that influence a company’s performance. They determine a company’s success, its chances and risks. Therefore it is a very important task for marketers to know the environment in case to adapt to trends. Marketers need to know and understand them in case to adjust their strategies. The external analysis is split up into two parts, which are called microenvironment and macroenvironment. 8 Micro-Environment The microenvironment is about â€Å"[†¦] the actors close to the company that affect its ability to serve its customers [†¦]† (Kotler/Armstrong 2012, p. 66). In order to handle the customers, a company?s task is to build up a good relationship with those actors, that consist of other companies, suppliers, marketing intermediaries, competitors, publics and its customers. Customers As mentioned above a company has to create value for its customers. In order  to do so, Disneyland ® Paris has to know its customers’ needs and wants. First of all Disneyland ® Paris has to divide the market into smaller segments. Afterwards it has to decide which groups to target. There are many variables to use to split up a market into smaller groups and to decide whether to enter or not. In the following consumer analysis we look at the main variables like geographic, demographic, psychographic and behavioural. 1 Disneyland ® Paris? consists of a consumer market, which means Disneyland ® Paris is targeting individuals and households buying services and goods. The consumer market is a combination of a local and international market. Even Disneyland ® Paris is located in France, using the geographic segmentation, which divides a market into different nations, states, regions, countries, cities or even neighbourhoods, its main target group is Europe. As we can see in table 4 (see apendix), Disneyland ® Paris? target market consists of seven major groups and the rest of the world. T he table describes the major groups with the share in percentages from 2011 to 2013. The groups are France (51%), United Kingdom (14%), Spain (8%), Belgium (6%), Netherlands (6%), Italy (3%), Germany (3%) and the rest of the world (9%). With certainty we can conclude these are the biggest groups, not only through the table, but also through the official website which is presented in many languages. 9 A company also needs to make a decision whether for example which age, gender, family size, income they want to reach. These variables belong to the demographic segmentation. The book â€Å"Principles of Marketing by Kotler and Armstrong†¦p 191† says: â€Å"Demographic factors are the most popular bases for segmenting customer groups. One reason is that consumer needs, wants, and usage rates often vary closely with demographic variables.† (Kotler/Armstrong 2012, p. 191) Transferring this strategy to Disneyland ® Paris? customers, we can easily see its target groups w ithin the geographical segmentation. Disneyland ® Paris is mainly focusing on families with children within the age of 3 to 15 years10, which remains to be a problem as analysed later on. Secondary it also provides services and attractions to adolescents and older generations. As we have analysed in the first part of the paper, Disneyland ® Paris offers services and attractions for people in each life-cycle stage.11 As a result we can see Disneyland ® Paris is not mainly focusing on children, it is primarily focusing on family activities as a whole. The family size does not play a big role, because  also singles, classes or just big groups are welcome to visit the world of Disneyland ® Paris. Other variables are psychographic and behavioural. Disneyland ® Paris is targeting consumers who are looking for adventurous and unforgettable holidays, which belongs in the behavioural segmentation. Disneyland ® Paris requires visitors who are enthusiastic, active and dreamer. To achieve holidays like that people has to pay a high amount of money, therefore Disneyland ® Paris is targeting the working class with a higher income. All in all Disneyland ® Paris typical customers are not only young families with their children, also adolescents and groups, all from Europe. Because of the fact Disneyland ® Paris is quite expensive it is focusing on families with higher income, who want to experience a unique and adventurous entertainment. Competitors A company in the same business or in a similar business is called a competitor. In order to be successful, a company has to grant higher value than its competitors do. The same applies for Disneyland ® Paris. What are its competitors and how strong are they? In Disneyland ® Paris? case its competitors are not only located in France, also in Europe (compare table 5). The amusement park business is growing at a steady rate. Still Disneyland ® Paris is the market leader in this business. To evaluate its competitors in this market, it is necessary to take a more detailed look at them. One way is to look at the customers the amusement parks are targeting. Those parks who have the same target groups are closer competitors for Disneyland ® Paris. As mentioned above, Disneyland ® Paris? target groups are families with children and adolescents, who want to make a unique experience in connection with a longer holiday stay in Disneyland ® Paris. The majority of amusement parks are listed in table 3, which are focusing on customers who just want to stay for a day. Therefore Disneyland ® Paris and the other parks in comparison have mostly different target groups and goals. Another factor are the yearly guests. The main competitors are ?De Efteling? in the Netherlands with 4.2 million visitors and ?Europa Park? with 4.6 million visitors in Germany. Even if Disneyland ® Paris has twice as much guests (16 million) (see table 5), those theme parks have the same strategy in creating an overall theme-park atmosphere while targeting the same groups (families with their children and adolescents). Nonetheless, Disneyland ® Paris has  the highest market share and is definitely the market leader in this business. Its overall appearance with the whole Disney World makes the park unique in comparison to ?De Efteling? and ?Europa Park?. But it is very important we do not leave out of account the fact, Disneyland ® Paris is struggling from its debts and losses, as mentioned before. While Disneyland ® Paris is recording losses, the other two parks are recording profits and performing better financially.12 Disneyland ® Paris needs to watch out in order to stay the market leader. Competitive Strategies Disneyland ® Paris is using an effective brand strategy. These results in having a strong image of the Disneyworld in the customers? minds and reaching a higher value people put on Disneyland ® Paris. Besides, there are four basic competitive strategies used by marketers. The first one is called overall cost leadership, which tries to achieve the highest market share while having the lowest costs as possible. Another one is focusing on creating a high differentiation within the companys? product line (differentiation). Some companies also choose to serve just a few market segments instead of reaching the whole market. The fourth strategy is called middle-of-the-road which combines the strategies. Company performances are showing they are performing worse with it.13 While following one of these strategies – overall cost leadership, differentiation, focus or middle-of-the-road- companies want to give a superior value through value disciplines. Introducing all of them, operat ional excellence concentrates on reducing â€Å"[†¦] costs and creat[ing] a lean and efficient value-delivery system.† (Kotler/Armstrong 2012, p. 537) Another strategy is to concentrate on the needs and wants of the target groups (customer intimacy), while the last discipline called product leadership is always offering new and better products to their customers. Disneyland ® Paris? strategy is to combine the differentiation strategy with the customer intimacy strategy. Through the analysis in part one, where we have seen the financial debts of Disneyland ® Paris, it is definitely not pursuing the overall cost leadership strategy. Instead Disneyland ® Paris is focusing to expand its park while creating new products and services for all stages of the age life circle. This implies for the differentiation strategy. Doing this, Disneyland ® Paris has to know  its customers’ needs and wants very well, which results in customer intimacy. Reaching this goal Disneyland ® Paris is spending a high amount in research to develop modern products and services.14 It is marketing its amusement mark through digital media and internet to reach the adolescents and teens. Disneyland ® Paris owns the position as the product leader in its business, because it is always innovating and creating new products to keep its park attractive. It is steadily offering leading-edge products and services, not only to reach new customers also to convince customers to visit Disneyland ® Paris again. Macroenvironment In comparison to the micro-environmental analysis the macro-environmental analysis is not about the close actors around the company, it is about the larger societal forces as demographic, economics, natural, technological, political, and cultural forces, that effect the microenvironment. The trends of the factors listed before form the opportunities and threats companies have to deal with15. In case of Disneyland ® Paris the demographic change is one of the most important topics. The demography is looking at the populations’ structure and its shift. As we see in figure 1 (see appendix) the economy experienced an enormous decreasing trend in the birth rates, which resulted in an aging society. Smaller family sizes are the aftereffect of this trend. More important is to take a look how the demographic change will go on in the future. Figure 2 (see appendix) gives us an economic prediction of how the current situation affects the population structure in the future until 2060. Figure 2 (see appendix) shows the development from a bell shaped population towards a form like an urn. This is an indication of an aging population with less births. In 2011 the biggest age group was defined of people in the age of 15 – 55 years. In 2060 it might happen, this group becomes less and the age group of 60 – 90 years will increase. Referring to Disneyland ® Paris, as we analysed earlier in the paper, the main target group of Disneyland ® Paris are young families with children and adolescents. Therefore the demographic trend is a threat it has to deal with. Disneyland ® Paris has to change its structure towards satisfying older generations instead of focusing only on children and adolescents in order not to lose a high amount of customers. In addition Disneyland ® Paris has to  experience a price increase i n non-renewable resources such like oil and water, which belongs in the category of the natural environment. The price increase in oil in the last years is obvious16. Through higher prices for the resources, Disneyland ® Paris has higher costs. Disneyland ® Paris could increase its ticket prices, but how would customers react? Disneyland ® Paris is saying by itself it has to learn how to use its resources mainly water, paper and energy more wisely and efficient17. Even Disneyland ® Paris is geographically not affected by the consequences of the climate change, it is fighting against it. In its ?2013 Reference Document† Disneyland ® Paris is saying it helps †[†¦] through its environmental policy, in particular with its water consumption initiatives and its efforts in preventing and fighting pollution discharges.† Also within the social environment Disneyland ® Paris is putting a high emphasis on negotiating contracts with its suppliers. Disneyland ® Paris is listing its requirements in the ?2013 Reference Document? (p. 144): â€Å"Not to use child labor or forced labor; To treat each employee with dignity and respect and refrain from adopting discriminatory practices in hiring and employment; To respect employees’ right to associate, organize and bargain collectively; To provide employees with a safe and healthy work environment and to ensure that all accommodations provided to employees comply with health and safety standards; To apply laws and regulations relating to wages and working time, environment, manufacturing, pricing and sales and distribution of merchandise, Not to use subcontractors to manufacture Disney products or components without a prior written agreement [†¦] When a breach in standards is identified, the supplier must correct it or stop producing for [Disneyland ® Paris].† These points are showing the high social responsibility Disneyland ® Paris cares about. Besides this it is also trying to market its products child-oriented, improving its food in quality and safety and provides customer health and safety. Disneyland ® Paris also agreed to support the French economy and the employment18, but we won’t elaborate about that too much right now. Strategic advice and conclusion As analysed in the paper there are many threats Disneyland ® Paris has to deal  with. But, threats are not necessary bad for the company, they can also constitute opportunities to improve its strategy. Mentioned before, the demographic change is one of the biggest threats. Disneyland ® Paris has to change its concept towards older age groups in case of not losing customers. Disneyland ® Paris has already done a lot in this direction offering products and services to those age groups.19 This does not mean Disneyland ® Paris is safe, it still need to analyse its older customers? needs and wants in order to innovate products and services satisfying them. One advice is to improve the arrival and departure. Even though Paris and therefore Disneyland ® Paris are easy to reach, it can be still improved. An idea is using the international train Thalys. Thalys is offering many routes through five European countries – namely Belgium, Germany, France, the Netherlands and Unit ed Kingdom, stopping in 31 cities20. Disneyland ® Paris could cooperate with this company to create new packages (combining Disney-tickets with traintickets) for an easier and cheaper arrival/departure. Referring to the countries mentioned above, mainly these countries are presenting the target groups within Europe. As we analysed Disneyland ® Paris need to reach new customers. A possibility is to advertise itself more in eastern European countries such like Poland and Russia, which population became more willing to spend money on holidays. As we can see on Disneyland ® Paris? website, it does not offer its official website in those languages (www.disneylandparis.com). This is a point that can be improved to reach completely new target groups. Not only those countries seem to be interesting, also emerging countries such like south-western European countries. In order to reach them, Disneyland ® Paris could try to convince Thalys to expend its routes towards these countries. Another factor is Disneyland ® Paris seriously has to keep its prices stable or even lower them. Of course it is not that easy to reduce them while resource prices and therefore costs are increasing, but Disneyland ® Paris could building its own wind farm using renewable resources to produce own energy. This fact will not only contribute in lowering prices, it will bring a new philosophy that pays attention to the environment and it earns the trust of those people who are environmental conscious. Disneyland ® Paris can include this point, in case they implement this strategy, in their advertisements. Coming away from lowering costs and prices, Disneyland ® Paris can improve its image  through higher sociable responsibility. The main advice giving Disneyland ® Paris is to introduce a sensitization campaign, which is called cause-related marketing. â€Å"Cause-related marketing has become a primary form of corporate giving. It lets companies â€Å"do well by doing good† by linking purchases of the company?s products or services with fund-raising for worthwhile causes or charitable organizations.† (Kotler/Armstrong 2012, p. 85) Considering that Disneyland ® Paris is focused on families and children, for every ticket sold a portion can be donated to a charity for poor children. Not only Disneyland ® Paris would benefit of this marketing concept through higher profits, also children living in the underclass are better off. In one sentence: Disneyland ® Paris would not only give smiles to children visiting the amusement park, it also gives smiles to children that are not experiencing the unique and exciting dream world of Disneyland ® Paris. Reference List ?De Efteling?, official website http://www.efteling.com/NL/Over-de-Efteling/Pers-en-Publicaties.html 19-02-2014 21:36 De Efteling, Press Information 2013 http://www.efteling.com/media/Pdf/Persmappen/Persmap%20ENGELS%202013%20DEF.pdf 17-02-2014 20:18 ‘The independent’ http://www.independent.co.uk/news/world/europe/the-dark-side-of-disneyland-paris-1964505.html 16-02-2014 15:39 Disneyland ® Paris http://www.disneylandparis.com/ 20-02-2014 18:06 Disneyland ® Paris, article about Disneyland ® Paris? decline http://disneyatwork.com/2013/08/is-disneyland-paris-in-decline/ 20-02-2014 18:03 Disneyland ® Paris, brochure http://corporate.disneylandparis.com/CORP/EN/Neutral/Images/Community%20report %202012.pdf 19-02-2014 14:23 Disneyland ® Paris, financial performance http://www.facebook.com/l.php?u=http%3A%2F%2Fcorporate.disneylandparis.com%2Finvestor-relations%2Ffinancial-indicators%2Findex.xhtml&h=NAQG1F7MB 20-02-2014 16:26 Disneyland ® Paris, overall information http://corporate.disneylandparis.com/about-our-company/the-narrative-of-numbers/index.xhtml 20-02-2014 18:02 EURO DISNEY S.C.A. (2013): 2013 Reference Document http://corporate.disneylandparis.com/CORP/EN/Neutral/Images/fr-uk-reference-document-2013.pdf 19-02-2014 15:48 Europapark http://www.europapark.de/lang-en/Home/c1174.html?langchange=true 20-02-2014 18:03 ?Moviepark?, article http://www.derwesten.de/staedte/bottrop/kirchhellen/1-25-millionen-besucher-im-moviepark-id6139835.html 20-02-2014 18:07 Oil prices http://moneyweek.com/prices-news-charts/oil/ 17-02-2014 16:23 Philip Kotler & Gary Armstrong (2012, 14/E): Principles of Marketing, Global Edition, Pearson, Harlow, England Philip Kotler & Gary Armstrong (2014, 15/E): Principles of Marketing, Global Edition, Pearson, Harlow, England

Give me liberty or give me death Essay

As the basic human right, we are all enjoying the inherent freedom since we were born. However, 200 years ago, a group of people was fighting for their freedom perseveringly. On 23rd. March, 1765, Patrick Henry, who is the leading lights of American Revolution, gave the speech in front of Virginian audience. He responded the oppressive against the control of British. he turned colonial ideas against negotiation with England and toward armed rebellion. Patrick Henry illustrates the themes of freedom in the speech to Virginia convention through the use of the statement that there is no middle ground between freedom and slavery, the experience that how British desecrates their freedom and the emphasis on the importance of freedom. The strong desire for freedom is reflected in many parts of his speech. at the beginning of the speech, Henry pointed out that there is no middle ground between freedom and slavery. â€Å"I consider it as nothing less than a question of freedom or slavery†¦It is only in this way that we can hope to arrive at truth, and fulfil the great responsibility which we hold to God and our country. â€Å"(Henry,88) Henry pointed out that the only way in front of them is either freedom and slavery. There is no doubt that they can not just treat coldly to their own country and their right to get freedom. He also mentions that the act of fighting for freedom is related to the responsibility to God. Later on, Henry looks back on the experience that how British desecrates their freedom. â€Å"And what have we to oppose to them? Shall we try argument? Sir, we have been trying that for the last ten years. Have we anything new to offer upon the subject? Nothing. â€Å"(Henry, 89) Henry uses several rhetorical questions on the issues and uses a short answer to response them. It clearly shows that the action that they took before for getting freedom was useless under British’s rude control. Last but not least, Henry emphasis the importance of freedom. â€Å"Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death! † Henry ends his speech with this famous quote. He indicates that he’d rather die for his country than living without freedom. He repeats the importance of freedom and accentuates it in the last sentence. In this whole speech, henry uses there statements to prove his themes of freedom, which are the statement that there is no middle ground between freedom and slavery, the experience that how British desecrates their freedom and the emphasis on the importance of freedom With the process of the speech, Henry’s normal voice becomes louder and louder and almost shouts in the last sentence. And it eventually causes a large number of people to willingly enter the war and fight for their freedom.

Five factors of acceleration of globalisation Essay

Five factors of acceleration of globalisation - Essay Example These include market drivers, cost drivers, technological drivers, government or political drivers, and competitive drivers. Each of these will each be explained in detail in the following paragraphs (Campbell, Stonehouse, and Houston, 2002). There are two popular frameworks that cover the basic concepts of the drivers of globalisation. One of these is particularly relevant and will be covered here. One of the frameworks is Yip's Framework, and the other one of the frameworks is Porter's Framework. The one that will be covered in the context of this assignment is Yip's Framework, which covers four drivers of globalisation (Campbell, Stonehouse, and Houston, 2002). Yip did not believe in the two extremes that companies were either global or not global. Instead, he believed that all organizations were combinations of the two, each one being more of one than the other. His framework-or outline-allows an observer to determine specifically which parts of an organization are global and which parts have different aspects on a local level. If an organization wishes to evaluate their global strategy, analyzing Yip's Framework can play a crucial role (Campbell, Stonehouse, and Houston, 2002).. Yip argued that, "A global strategy will be global in many respects, but may also include features that are locally oriented. To achieve the benefits of globalization, the managers of a worldwide business need to recognize when industry conditions provide the opportunity to use global strategy levers (Campbell, Stonehouse, and Houston, 2002)." According to Yip, there are four drivers that that determine the extent of globalisation: market drivers, cost drivers, government drivers, and competitive drivers (Campbell, Stonehouse, and Houston, 2002). Market Globalisation Drivers The first driver of globalisation to take a look at is market drivers. "As domestic markets become more and more saturated, the opportunities for growth are limited and global expanding is a way most organizations choose to overcome this situation. Common customer needs and the opportunity to use global marketing channels and transfer marketing to some extent are also incentives to choose internationalization" (Bauernfeind, 2005, pg. 1). Market drivers have resulted in the convergence of per capita income among industrialized nations; take a look at the exchange rates across the globe for example. There has also been a convergence of lifestyles and tastes. People are demanding more high quality products and services than they ever have before, and they want them at the cheapest price, which seriously creates a problem for businesses that are attempting to make a profit. Organisations are beginning to behave as global customers. When organizations spread their operations to other countries, they have to look at finding suppliers in those areas in order to minimize their costs. There has been a notable increase in travel creating global consumers. This can perhaps be attributed to the astronomical increase in communication that came along with the growing popularity of the Internet. Regional and global channels have grown to astronomical proportions. This can be attributed once again to the growth in worldwide communication, as well as