Cebu Pacific Air

History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program. Cebu Pacific Air History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program.

Narrative Story †Alcohol Essay

Last night I had a weird dream that I picked up again. There were no sign of me wanting to quit. It was like I left off from where I stopped 8 months ago. But I had moved back to my family home in the dream and it was during that day when this dream started. I knew it wasn’t all real because my friend who so happened to be in my dream doesn’t actually drive and for some reason he was driving a yellow school bus†¦ Anyway, it was just me, my friend and another guy I’ve never seen. Its summer time and it’s a warm day out because we have the driver’s window open and we’re sweating a bit. So my friend is driving us up to a little town where we work and there’s only one grocery store up there. See more: how to start a narrative essay for college So we are on our way as we’re chatting about something and I don’t exactly copy everything my friend is saying, because I’m sort of staring out of the window sitting beside my friend which is in the driver’s seat. I believe my mind is occupied with whether I want to stop by the grocery and liquor store, so out of nowhere I shake my head out of my trance and said to my friend: – â€Å"Hey man, you’re going right by the grocery and liquor store right? He slowly nods his head and looks at me with his eyes glaring at me like he knew what I was thinking. – â€Å"Yeah, why?† He replies. -â€Å"It is none of your business!† I tell him. He starts to shake his head and is muttering something in disappointment. Within a few minutes he stops at a red light by the grocery and liquor store and I hop out and tell him to come get me within 20 minutes, and then he speeds away. I proudly start walking to the liquor store and start grabbing hard liquor bottles and some beers and I pay the Chinese man behind the counter with a big smile. I drank 3 beers and 2 liquor bottles within only  20 minutes, and as I start to get a bit drunk I walk over to where my friend dropped me off by the traffic lights and I see him just zoom on by and I’m yelling at him to stop. He keeps driving for another 10-20 seconds and with clumsy driving skills he pulls over to the left side of the road. I laughed a little bit and shake my head at his bad driving skills and I quickly walked over with all my bottles in my gray backpack and then he out of nowhere decides to drive away from me, again. I’m screaming at him to stop and the drives away again for about 20-30 seconds and then stops. And because I was in my dream I was not tired and I was able to keep up with the bus, and when he finally pulled over my friend and this other guy I don’t know jumped out of the bus and started to throw rocks at me! I’m yelling at them to stop and ask why they are trying to hurt me. After a short while they finally stop, I walk towards them and my friend starts screaming: -â€Å"Again? Really? I thought we already had this conversation, you promised me to never drink again! Think about your family and all the promises you’ve made! You shouldn’t be drinking, you almost died last time!† As I am trying to calm him down he just shoves me down to the ground again. I somehow try to get back up but my legs won’t move! He starts saying something like: -â€Å"I told you this day would come! Look at you now, you look awful and now you can’t even walk anymore because your body is too damaged from the alcohol intake!† And then I just woke up. All sweaty and shaky I realized it was all just a dream! It somehow felt so freaking real. And when I do think about when I was drinking a year ago, my life was like a dream. None of it seemed real, because I wasn’t living a real life. I kept on drinking all the time, promised myself and my family to stop drinking, but I never did†¦ I’d go to important meetings hung over and buzzed, just throwing my life and career away. I didn’t value life anymore. I felt I had no reason to live. I couldn’t stop drinking on my own, it was nearly impossible and I ended up in two different rehabs from September to December. A.A meetings and therapy is  a part of my past. I have 69 days sober today. Today, even though most days are way beyond shitty and my emotions somehow drown me, at moments I feel a genuine happiness that can’t be found in any pill or medication! I feel grateful that I can look at myself in the mirror and proudly say: â€Å"I’m not a bad person. I can’t change my past and no matter how dirty my past is, my future is absolutely spotless. I take it day by day and I do not drink no matter what. Addiction is what I had, not who I am.†

Family health Essay Example | Topics and Well Written Essays - 250 words

Family health - Essay Example e promotion of wellbeing and growth, sense of appreciation and encouragement, unity in attaining quality time, common goal, congruence regarding values, positive communication and interactions, set of rules, values and beliefs, engagement in problem-solving activities, sense of optimism, and ability to be flexible (p. 126). These traits are also the foundation of a strong family bond. A healthy family not only promotes the welfare of the family as a unit but has sense of commitment and belief towards the promotion of wellbeing and growth of individual family members. The family values diversity and welcomes opportunities for growth and development. Aside from that, a family becomes healthy and strong bonds are formed if things, whether little or great, are appreciated and recognized by members of the family. Each member should never feel that he/she had disappointed the family; instead, an encouraging environment focusing on achieving better must be created. Doing things or spending time together makes a family healthy as it exercised unity, enjoyment, and verbalization of feelings towards other members of the family. It will also be healthier if the family has a common goal in order to motivate each member in good times and to move forward during the bad times. The congruence in terms of value and importance of assigning time and energy to meet the demands is al so an important trait in dealing with possible conflicts and enhancing positive relationships. Frequent communication is a trait that should not be forgotten as it is essential in establishing strong bonds that could make a family healthy. Rules, values, beliefs, and expectations must be communicated to all the members of the family to establish acceptable and desired behavior. Lastly, a family should be exposed to problem-solving activities in order to prepare them to unexpected situations and teach them how to meet demands and maximize available resources. A family should have a sense of optimism,

Social Solidarity through Pop Music Essay Example | Topics and Well Written Essays - 1250 words

Social Solidarity through Pop Music - Essay Example Of the many artists, Bob Dylan and John Lennon exemplified the experience and in fact Jimi Hendrix had an album titled "Are You Experienced". This expressive revolution brought an audience together through a common bond and satisfied the pop music listener's quest for solidarity. It is not too much to say that the 1960s were the root of the expressive revolution of sacred realism through music. Breaking traditional forms of folk music by combining folk music and rock music, Bob Dylan was one of the most influential artists of the era and together with the Beatles were able to ignite a pop music revolution. The music was powerful and was able to unite listeners into a 'collective consciousness" by just appreciating their music together. Strangers passing on the street would be drawn together as friends by the acknowledgment of a familiar song. This collective solidarity gave the listener authenticity as well as a verification of a meaningful existence. This justification for one's life became the sacred authenticity that a generation was in search of. Breaking the mold and blending new styles opened the gates for listeners to detach from the tired past and experiment with their own identity. For Bob Dylan, unlike many artists who pursue only one style of music, Dylan did not stick with one genre. His music can be divided into many different genres such as folk, folk-rock, gospel, and country. Dylan's early music was inspired by a famous folk singer, Woody Guthrie, who had a great influence on the young Dylan. In a Los Angeles Times interview, Dylan said, "Woody's songs were about everything at the same time. They were about rich and poor, black and white, the highs and lows of life, the contradictions between what they were teaching in school and what was really happening" (Hilburn 2004). This indicated Dylan's understanding that integration meant collective. We were all one in search of a common medium. Dylan expressed current social issues through his lyrics as opposed to many traditional folk singers' upper class oriented musi c. His music was well blended with traditional instrumentation such as acoustic guitar, and harmonica. In addition, Dylan broke the stereotypical ideology that folk music cannot exist without its traditional form. By 'going electric' at the Newport Folk Festival, Dylan defied the norm and explored a revolutionary act that was widely criticized as a commercial sell out. However, Dylan had opened the door to his own identity and had invited millions of listeners to join him. Those that had been categorized for decades were free to become a part of the new consciousness. As Eyerman and Jamison contend, "The musician, songwriter, or composer must first learn the notation and the melodic and rhythmic procedures of the tradition in order to make music; otherwise it could not be passed on. But, at the same time, artistic creation requires that those rules be broken, or at least amended, so that the tradition can be rejuvenated by adding something new to it" (29). Dylan was able combine our cultures in a way that gave us an unspoken agreement and a silent bond that would soon become sacred. This bond would become a large part of our new identity. In his Los Angeles Times

Financial Research Report of Hewlett Packard Co Essay

Financial Research Report of Hewlett Packard Co - Essay Example Hewlett Packard Co. (HP) was formed in 1939 and it is today one of the largest IT companies with its revenue touching $118.4 billion during the financial year 2008.HP is in the industry of Diversified Computer Systems, and is one of 2008 Fortune 500 companies and is placed at no. 14 in the list. HP is a leading provider of e- technologies and products, software, solutions, and services for meeting the business and educational needs of the world. The company caters individuals, small and medium enterprises, as well as large enterprises in different fields of business and social strata. The basic objective of HP is to focus on three technological shifts. The first is to provide for next- generation data center. The second is to attain ‘always on always connected mobile computing, and third to provide for ubiquitous printing and imaging. HP intends to grow into an economic, social, and technological asset to each nation and community where HP carries on its business. HP is committed to three priority areas of raising social and environmental standards in the supply chain; improving energy efficiency in its operations, and to promote product reuse and recycling. HP’s business is divided into three business groups, namely, the Personal System Group, the Imaging and Printing Group, and the Technology Solution Group. The Personal System Group is in the manufacturing of business and consumer PCs, mobile computing devices, and workstations. The Imaging and Printing Group is in business of inkjet, laser jet, and commercial printing, printing supplies, digital photography, and entertainment. The Technology Solution Group deals in business products like storage and servers, EDS, managed services and software. The aims of the company are to make professional marketing services affordable for small businesses, to remain innovative and

Genderism and Architecture Research Proposal Example | Topics and Well Written Essays - 1000 words

Genderism and Architecture - Research Proposal Example John could easily pass for a straight man, as he was living in the closet. Even his closest associates would never have dreamed John was gay. But John couldn't take the chance that someone might "out" him to his close friends and family, whom he loved dearly but couldn't with them share his horribly dark secret-that yes, he was gay. Much less would he tell anyone at his workplace that he was gay. For fear of seeming effeminate or less of a man, John decided to keep quiet and keep his nose to the grindstone. What Jane and John face in the world of architecture is not uncommon. Let's hope their dreams to succeed in a straight man's world come true. II. Introduction Unfortunately for many people, genderism is a major topic, especially in the arena of the workplace. For people who are architects, their profession is dominated by the general premise that only socially acceptable architects are straight men. Where, then, does this leave the woman and the gay man Where is their place in their workplace How can they relate to other architects when the cards are stacked against them before they can even prove themselves worthy of the same privileged respect that straight men automatically receive by virtue of their being straight men Undoubtedly, there are many questions which this dissertation will seek to answer. III. Research Question and Methodology How does a woman practicing architecture and a gay man practicing architecture have to fulfill certain stereotypes that do exist in a masculine profession like architecture in order to achieve My research question assumes that, obviously in a straight male-dominated profession, women and gay men are going to be at odds in their careers. They will most likely be constantly...Where, then, does this leave the woman and the gay man Where is their place in their workplace How can they relate to other architects when the cards are stacked against them before they can even prove themselves worthy of the same privileged respect that straight men automatically receive by virtue of their being straight men Undoubtedly, there are many questions which this dissertation will seek to answer. My research question assumes that, obviously in a straight male-dominated profession, women and gay men are going to be at odds in their careers. They will most likely be constantly harassed or worse if they cannot find ways of managing to adapt and/or deal with their work environment as architects. Thus, it must first be proved that architecture is a straight man's domain. Then it will be envisioned what it would be like if everyone had the same opportunities in the field. Finally, both the plights of the woman and the gay man will be examined, after which conclusions will be drawn. and Space (1996), where much of the feel of a house is designed depends on where furniture is placed; indeed, a "spatial-psychological device [can] also be read in terms of power, [and] regimes of control inside the house. Reactions like these would be typical

Interior Design Program Essay Example | Topics and Well Written Essays - 750 words

Interior Design Program - Essay Example That is what people want; to adjust with environment. Adjustment takes place in two basic steps: one is judgment where one tries to inspect the level of satisfaction by comparison and another is selection which comes into mind if first one directs to do so. Fashionable clothes, jewelries, rich food etc are common example of this. But what about shelter All these luxurious wants go to slum if you don't have place to take deep breath. After daily hard work when we return home, we look for peace, relaxation and happiness. It's a place which refreshes our mind and gives us energy to face daily problems. So home also needs designing and proper arrangements with all facilities within that in order to bring ease and comfort in our life. This work can be beautifully done with help of interior designer. Nowadays Interior designer has more responsibilities, as everybody has different needs and level of satisfaction; and he needs to satisfy customers' thinking after maintaining his own constrai nts (budget, profit, house area etc...). Design is a term related to creativity. Interior design is a process to improve human interaction with the living environment. An interior designer is a qualified person who works on interior spaces to improve its quality and with a vision to enhance the lifestyle of human being, making it healthier and safer (Znoy, Jason A, 2004). It's not about profession and revenues; but the art reflects to his personal life too as society is not a group of families rather individuals! One dominating factor comes and that is financial effort. One designer will do the work for mankind but a large class of people is not in a position to adopt it. Here comes the challenge. What's that contribution where all are not getting the chance to feel pleasure So, design must be flexible and easily acceptable. Nowadays People misunderstand with the meaning of renovation. Many historical structures are being demolished and replaced by modern efficient high-rise buildings. Renovation is part of designing, but doesn't mean removing ancient things. Destruction is not the ultimate way to resolve problem. A doctor never hurts patient but fights against his diseases. Removing these structures, means rubbing out all the histories associated with them. So solution to this conflict between new needs and old culture is restoring and recycling, which bring to sustainability. Renovation needs new resources to replace old ones, but available resource cannot meet wants. In order to get a green country we have to give our hands together forgetting about me but not us. We should remember that child is a father of man. Future is unpredictable, but not impossible to visualize. Doing is believing and we have to believe in what we are doing. As Designing combines all different perspectives to bring out an innovation, teaching interior design and spreading knowledge is very important. Today's challenges are inspiration for designer to come up with solutions that can help the world. Conclusion It's the time now to think higher and dream bigger. We are those drops of rain which can flood the whole world. Interior design gives us the awareness of what is happening in the real life. The only thing that is